About us

Sugoi 351 was born from a deep love for Japanese subculture, visual art, and photography. Founded by Ivan Maucuit, a Paris-based producer and new media director, it’s a passion project shared with two Japanese collaborators, Aika and Aki. Together, we seek out books that have something to say—whether they’re timeless classics, obscure gems, or straight-up wild finds.

We don’t follow trends; we follow instinct. Some books are rare, some are strange, and some just stop us in our tracks. Every title is handpicked, sourced directly from Japan, from backstreets and countryside shops to hidden collections.

We ship from Paris to wherever you are.

Sugoi 351: For the curious, the collectors, and anyone who’s over the hype.

Sugoi 351 – Online store
Headquarters (no physical store)
92A, rue de la Colonie
75013 Paris, France
📧 contact@sugoi351.com
📞 +33 661551046