Published by Shoichi Aoki from June 1997 till February 2017
Approximately 80 pages, 19×26 cm
Condition : All issues are very good++ to near fine

Shoichi Aoki founded FRUiTS in 1997. Originally a photographer, Aoki noticed the range of Tokyo fashion during the 90s and began taking pictures of the most vivid and innovative outfits.
He found interest in the individuality of the youth that would frequent the Harajuku district, who would not only sport brands like DC Shoes, Comme des Garçons, Vivienne Westwood, and Hysteric Glamour, but also DIY pieces, like tie-dye and crocheted items, and traditional Japanese clothing, like kimonos and geta.
In 2017, Aoki announced the end of the magazine, claiming that “there are no more cool kids to photograph”. The blame is on the rise of fast fashion imported from the West and fashion icons being able to rank up faster in the worldwide circle of social media, without the help of Harajuku streets. [https://sabukaru.online/]

We only sell issues from the first 4 years of FRUITS (1997 to 2000).
For us, this is the most emblematic period of Shoichi Aoki’s work (and the rarest issues).